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Take an Official Look at the Nike LeBron 19 Low “Magic Fruity Pebbles”

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LeBron James is honoring his favorite breakfast for a champion cereal with his latest pair of Nike releases. The “Fruity Pebbles” series first launched in 2006 when Nike dropped the LeBron 4 PE. Since then, the company has dropped several cereal-inspired sneakers, including the LeBron 19 Low.

The latest Nike LeBron 19 Low “Magic Fruity Pebbles” features a white base and a red and yellow cereal graphic that covers the inner bootie and tongue. The same cereal design is carried over to the sole of the shoe. The insoles provide a subtle highlight to the shoe and see a cartoon design of James dunking on the left and Fred Flinstone on the right. “Magic Fruity Pebbles” is embroidered in a playful font and in multicolors, behind the tongue that sits on top of the icy, translucent outsole to round out the design.

Boxes of Magic Fruity Pebbles are being given away with the shoes, for those who purchase the shoe online at Nike. The Nike LeBron 19 Low “Magic Fruity Pebbles” arrives March 9.

In other footwear news, here is an on-foot look of the adidas YEEZY 450 “Sulfur.”

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New Balance Equips the 1600 in Ivory

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While many of New Balance’s initiatives and launches emphasize the brand’s native western market, several silhouettes have found success elsewhere in the world. Both the 237 and 1600 continue to see exclusive releases in Japan. In continuation of this, the 1600 has been outfitted in an ivory colorway for New Balance Japan.

In its newest look, the New Balance 1600 finds itself in various off-white shades with gray accents. Its upper favors a classic New Balance combination of smooth leather, nubuck and suede as its various colors blend seamlessly throughout the sneaker. Visible branding includes the iconic “N” logo embroidered on each side in white and ivory while the silhouette’s typical New Balance 1600 text can be spotted at the tongue. The heel shows off New Balance’s logo while ABZORB text on the sides nod to the sneaker’s sole unit that features ABZORB cushioning alongside ENCAP technology, focusing on shock absorption and comfort.

The initial release of this ivory-clad New Balance 1600 has taken place via New Balance Japan where pairs are available now at a price of ¥19,800 JPY (approx. $142 USD). As for an international release, New Balance has yet to indicate whether it will land on shelves in other regions.

For more New Balance news, another “Beef and Broccoli” colorway has been revealed for the fall, this time on the New Balance 580.

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Home, Heritage and Heat: How Walter’s Built Its Legacy

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On the corner of Decateur and Peachtree, steps away from Georgia State University’s campus, stands a brick building with a welcoming white-and-red striped awning. It’s Walter’s, an Atlanta sneaker institution that’s been in business for seven decades.

The story of Walter’s begins with Walter Strauss, who fled to America to escape the brutality of Nazi Germany. During World War II, he enlisted in the military as a German map interpreter, and after the war, made a living by working in shoe warehouses in Atlanta. Eventually, he actualized his dream to open his own establishment — and Walter’s Clothing was born.

walters clothing atlanta sneaker store leshaun burke

While Strauss’ operation opened its doors during the apex of the civil rights movement in 1952, he didn’t allow the pressures of segregation and discrimination to hinder his overall vision. His compassionate nature was a product of witnessing the cruelties of oppression first-hand in Nazi Germany. With a burning desire to create change in America, he refused to abide by the Jim Crow regulations that Southern states imposed and made his storefront a place of refuge by embracing the Black community both as clients and employees. Strauss and his wife Estelle even implemented a work-based learning program where they aligned with local high schools of the Atlanta, Fulton, and DeKalb counties to create job opportunities for African American students — a program that’s still running today. “Back then, Black people couldn’t just walk into any store to try on clothes, let alone find a retail job”, Leshaun Burke, who’s worked at Walter’s for 27 years, told Hypebeast. “Atlanta was at the center of that intense period in history, but Walter’s was always there for the people.”

walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke

As the ‘90s and early ‘00s rolled around, Walter’s influence amplified thanks to co-signs from high-profile customers. Outkast (“Slum Beautiful”), Young Jeezy (“I Got Money”) and Gucci Mane (“Both Eyes Closed”) name-dropped the store in songs, and footage of the store in Jermaine Dupri’s “Welcome to Atlanta” music video catapulted it into mainstream media. “Future grew up not too far from here and would always pay us a visit”, Burke said. “Big Boi and Andre 3000 have dropped in to pick up adidas sweatsuits. Rick Ross, 21 Savage, Dave Chappelle, DJ Khaled and Migos have shopped here. Everybody has rolled through.“

“You had to find places that had that flavor, and we made sure to be that for the community.”

Walter’s was also one of the first retailers to pioneer a strategy that entailed supplying a versatile range of products that evolved to meet its clientele’s changing demands and tastes.. Initially, the offerings were workwear-centric. Brands like Dickies and Levi’s were consistently in stock, ensuring that construction workers who were redeveloping the city during the ‘50s and ‘60s had a go-to shopping hub. During the ‘80s, adidas sneakers and tracksuits spiked in popularity thanks to hip-hop collective Run–D.M.C. Walter’s was on top of that trend too, quickly becoming the only place in Atlanta to offer unique colorways. It also became one of the original retailers to have a Jordan Brand account in ‘85, and that relationship remains intact today. “Back then, you couldn’t just go to the mall and pick up an adidas tracksuit or a pair of Forums”, Burke said. “You had to find places that had that flavor, and we made sure to be that for the community.”

walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke

Notable sportswear brands have also honored Walter’s cultural influence through collaborations on special roll outs. In 2008, Jordan Brand hand-picked 23 shops in the US to receive the Air Jordan 23 and Walter’s was one of them. It was also one of two retailers to receive the limited-to-700-pair Air Jordan 1 High “Satin Royal Blue” — the other being Active Athlete in Houston, Texas, another original Jordan Brand retailer. Additionally, New Balance linked up with the downtown ATL store and DJ Mars in 2012 to produce a Christmas-themed New Balance 574 “Holiday Pack.” Today, Walter’s stocks a plethora of offerings that cater to customers both old and new. Those that have been giving business to the store for decades can still come in to pick up a Kangol Bermuda Hat, FILA kicks or a full Three Stripes sweatsuit. Air Jordans, Nike Dunks, New Balance lifestyle models and Reebok Classics are available for the Gen-Z sneaker die-hards as well. There’s something for everybody, and all are welcome.

“People come to us all the time saying how they want to build a store like Walter’s, but it’s impossible because we’ve put in years of forging strong relationships and trust with our customers to come here.”

In a world where resell platforms, consignment shops and modern boutiques dominate the marketplace, you might not expect an older enterprise like Walter’s to stay afloat, let alone flourish. However, Walter’s prestige is earned: it comes from generations of relationship building that newer boutiques can’t match up with. Tier zero retailers can flex their state-of-the-art locations across the globe, receive every Jordan collab and have celebrities in their lookbooks, but at the end of the day, they can’t earn the kind of legacy Walter’s has as it can only be accrued with time. Its customers aren’t just the older heads that have been shopping there for years: it’s also their children and grandchildren, to whom they’ve passed down their stories, experiences and connections. “Times change,” said Burke. “We’ve understood the industry transitions, but we don’t worry about what everybody else does because we know what works for us. People come to us all the time saying how they want to build a store like Walter’s, but it’s impossible because we’ve put in years of forging strong relationships and trust with our customers to come here.”

walters clothing atlanta sneaker store leshaun burke
walters clothing atlanta sneaker store leshaun burke

Strauss’ passionate, “family first” mentality has allowed Walter’s to blossom in an ever-evolving market and will continue to be a calling card for its workers as it strives to remain a dominant industry staple for the next 70-years. It’s proof that mom-and-pop shops can still hold their charm and even outlast big box retailers when it places community and products at the fore.

Walter’s walked so that modern streetwear and footwear boutiques can run, and it’s not stopping any time soon.

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Nike Presents Collaborative SOULGOODS Dunk High Collection

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First discovered in July, SOULGOODS has worked with Nike on not just one Dunk High, but a collection of three colorways for the legendary high-top. The Beijing-based retailer is no stranger to the Swoosh, having previously collaborated with its Converse subsidiary in 2021. Now, the duo pays tribute to culture, including basketball, from the ’80s, ’90s and ’00s with each of its collaborative Dunk High colorways.

The “’80s” look arrives in a primarily gray finish with a design that draws inspiration from what the SOULGOODS team thinks a Chinese national basketball team shoe would have looked like in the ’80s. As for its olive green “’90s” counterpart, the collaborative pairing revisited one of their favorite classic albums in Chinese rock history and paired it with an East Coast hip hop influence with details such as its embroidered tiger logo pulling from the Wu-Tang Clan Dunks from ’99. Lastly, the newly revealed “’00s” colorway arrives in a presentation packed with history as it recalls SOULGOODS co-founder Wu Yue’s childhood in Beijing, featuring personal and traditional symbols and talismans throughout its patchwork design.

For those interested in purchasing a pair, the first SOULGOODS x Nike Dunk High is set to release in November with the remaining colorways landing on shelves by the end of the year. Stay tuned as specific release dates are announced by the Swoosh ahead of the collection’s launch.

 

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In other footwear news, the much-anticipated Concepts x Nike SB Dunk Low “Orange Lobster” has been officially revealed by Nike.

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